If you’re looking for a way to market your salon, you should not look further than what the pros are doing. On that note, here are four salon marketing tricks that you should be doing too!
1. USE EMAIL MARKETING FOR OFF-SEASON MARKETING
Salon services are, by and large, seasonal in nature. When you’re in the off-season, why not try email marketing? An email list is perfect for getting in touch with customers who love locally and those who don’t live nearby. It is also a great way to reach out to customers who may be interested in some promotions your salon might be offering.
2. ACCEPT ONLINE BOOKINGS
It’s always a great idea to have a website to market your salon. Add an online booking feature and you’re likely to get the 35 percent of the appointments that are booked during non-business hours.
3. SETUP A MEMBERSHIP SYSTEM AND BANK ON GIFT CERTIFICATES
Loyalty programs a great for driving business by encouraging members to come in regularly and providing a steady stream of revenue for the salon.
On the other hand, gift certificates are great for extending the reach of your salon. You definitely want to make it easy for happy clients to share their amazing salon experience with friends and family.
4. USE SOCIAL MEDIA
Social media channels such as Facebook is a great way to energize your clientele. Here, you can reach out to your customers with ease while also being able to get new ones. IT’S also a great platform to engage your customers and to address their concerns or answer their questions.
We hope these tricks will be able to help you market your salon better much like the way they’ve helped other salon businesses already.