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4 SALON MARKETING TRICKS THE PROS USE

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If you’re looking for a way to market your salon, you should not look further than what the pros are doing. On that note, here are four salon marketing tricks that you should be doing too!


1. USE EMAIL MARKETING FOR OFF-SEASON MARKETING

Salon services are, by and large, seasonal in nature. When you’re in the off-season, why not try email marketing? An email list is perfect for getting in touch with customers who love locally and those who don’t live nearby. It is also a great way to reach out to customers who may be interested in some promotions your salon might be offering.


2. ACCEPT ONLINE BOOKINGS

It’s always a great idea to have a website to market your salon. Add an online booking feature and you’re likely to get the 35 percent of the appointments that are booked during non-business hours.


3. SETUP A MEMBERSHIP SYSTEM AND BANK ON GIFT CERTIFICATES

Loyalty programs a great for driving business by encouraging members to come in regularly and providing a steady stream of revenue for the salon.

On the other hand, gift certificates are great for extending the reach of your salon. You definitely want to make it easy for happy clients to share their amazing salon experience with friends and family.


4. USE SOCIAL MEDIA

Social media channels such as Facebook is a great way to energize your clientele. Here, you can reach out to your customers with ease while also being able to get new ones. IT’S also a great platform to engage your customers and to address their concerns or answer their questions.

We hope these tricks will be able to help you market your salon better much like the way they’ve helped other salon businesses already.


3 HAIR CARE PRODUCTS TO STASH IN YOUR BAG

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When it comes to hair care, there’s a lot of products you can choose from. There are mousses and gels, irons and curlers, and even conditioners and serums that are all vying for your attention. However you can’t always bring your dresser with you, can you? For this reason, let us guide you through the three hair care products you can stash in your bag on a daily basis:

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3 IMPORTANT THINGS TO DO FOR HEALTHIER CUTICLES

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There is nothing more irritating than dry, splitting nails and peeling cuticles. Dry and damaged nails are simply embarrassing and no amount of nail polish can cover the fact that they are unsightly. The good news is that all you cuticles need is a little TLC to start looking healthier.

Here are three important things you need to do if you want healthier cuticles:

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7 THINGS TO AVOID AFTER A BROW TINTING SESSION

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There’s no escaping the fact that well-groomed brows beautifully frames the face. Thankfully, women can have on-fleek brows without having to resort to using pencils or powders every single day. This is through brow tinting.

Brow tinting involves using a semi-permanent dye to darken or lighten brows. Several salons offer professional brow tinting services. If you decide to have your brows done at your favorite salon, Continue reading


Find Out the Best Brows for Your Hair Colour

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Are you looking for some ideas on what shade would be best for your eyebrows? Do you want the flattering looks of Jessica Alba or Camille Belle’s eyebrow colour? Or just looking for an inspiration on how to wear yours, look no further. Continue reading


Know what Nail Shape will Flatter your Hands

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Most people just focus on their well-polished nails and healthy cuticles, thinking that these are the important things that must be maintained to flatter their hands. Little did they know that the right nail shape is also a factor to really improve the glamor and beauty in their hands.

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Choosing the Right Eyebrow Tint Shade

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Choosing the right eyebrow tint shade is similar to choosing the best eyebrow pencil for you. It all depends on your hair colour and skin tone for you to efficiently accentuate and frame your face.

In shading your brow, you have to make sure that you make it look natural. If you have dark skin with dark hair, it is advisable to choose a shade that is one or two shade lighter than your original hair colour. There are several eyebrow tints available on the market so you can immediately figure out what will look good on you.

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Perfect Nails through Gel Lacquers

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If you are among the clients who usually get chipping lacquers just few days after visiting your trusted nail salon, there’s a good way to keep your nails looking gorgeous and healthy. You know what that is? GEL NAIL POLISH!

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Beauty Treatment – Eyebrow Tinting Facts and Aftercare

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We all know how time consuming it is to make your eyebrows look good. There are a lot of products available in the market, such as eyebrow pencil or mascara, which can be applied on a regular basis. However, if you are not a pro, using these products may not really work for you since you have to make sure that the application is even and compliments your entire appearance. Unfortunately, if you are the type of person who’s always “on-the-go,” squeezing this task may not really be for you. Luckily, a new trend is up in the market – eyebrow tinting! Continue reading


Thank You Australia – Celebrating 40 Years of Vietnamese Immigrants living in Australia (1975-2015)

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Le Nails and Beauty has recently combined with other successful Vietnamese owned businesses to launch a project called “Thank You Australia” at Crown Resorts in Melbourne, on January 12th 2015. The event was to celebrate the 40th anniversary of peaceful settlement of Vietnamese Immigrants in Australia, and to show gratitude to the people of Australia for welcoming us with open arms. Le Nails and Beauty has also initiated and coordinated fundraising activities, pledging to raise $500,000.00 to $1,000,000.00 for the Royal Children’s Hospital through the Good Friday Appeal. Continue reading